Fa'ateleina lau Faleoloa i luga ole laiga: 10 Fa'amaonia Shopify Tactics

Tatala le gafatia atoatoa o lau mea taalo i luga ole laiga faleoloa ma Shopify. O la matou ta'iala e leai ni fa'aoga ua tumu i togafiti fa'amaonia e sefulu e le gata ina pu'eina ai tagata ae fa'aliliu tagata su'esu'e i tagata fa'atau. Savali ese ma fautuaga aoga i le faʻaogaina o le faʻavae a le Shopify mo le faʻaleleia atili o faleoloa, faʻatauga faʻatau, ma le faʻatupulaia o faʻatauga - malamalama taua mo soʻo se tagata faʻatau oloa. Sei o tatou tulaga i luga.

Key Takeaway

• Shopify o se faʻasalalauga faʻasalalauga faʻapitoa e tuʻuina atu autu faʻapitoa, faʻaopoopoga tele, ma faʻamuamua le saogalemu, ma avea ma filifiliga sili mo pisinisi fou ma faʻamautu i luga ole laiga.
• Meafaigaluega tau maketi ofo mai e le Shopify, e aofia ai imeli faʻaautomatika, fesoʻotaʻiga faʻasalalauga lautele, ma Google Smart Shopping campaigns, e taua tele mo le faʻateleina o le vaʻaia i luga ole laiga ma faʻatau, pe a faʻaaogaina lelei.
• O le fa'aauau pea o le fa'ata'ita'iga o le ki lea i le manuia o fefa'ataua'iga, e aofia ai le su'esu'eina faifaipea o fua fa'atino autu, su'ega A/B, ma le fa'aogaina o meafaigaluega au'ili'ili a le Shopify e fa'amanino lelei ai le maketiina ma le fa'ata'ita'iga a le faleoloa.

Disclaimer: O so'oga o lo'o tu'uina atu i inei o so'oga fa'atasi. Afai e te filifili e faʻaaogaina, e mafai ona ou mauaina se komisi mai le pule o le faʻailoga, e aunoa ma se tau faaopoopo mo oe. E fesoasoani lea e lagolago ai la'u galuega ma fa'ataga ai a'u e fa'aauau ona tu'uina atu mea taua. Fa'afetai!

Shopify: Le Tulaga Fa'atauga Sili

Va'ai i se fa'ailoga e fetaui ma ou mana'oga fa'akomepiuta uma, mai le fa'atulagaina o lau faleoloa e-commerce i le fa'avasegaina o ona foliga, maketiina o au oloa, ma e o'o lava i le su'esu'eina o fa'atinoga a lau faleoloa. O le Shopify lena mo oe - o se faʻasalalauga pito i luga e taʻutaʻua mo lona faʻaoga faʻaoga faʻaoga ma foliga malosi. Faatasi ai ma le sili atu ma le 70 autu faʻapitoa, Shopify e mafai ai ona e mamanuina lau faleoloa i luga ole laiga e atagia ai lou faʻailoga, faʻaleleia foliga o le faleoloa i luga ole laiga saʻo mai le Shopify's platform, e aofia ai le upega tafaʻilagi ma le telefoni feaveaʻi. O lenei fetuutuunai e aofia ai le faia o suiga i le autu o faleoloa e-commerce, faʻaopoopo faʻasalalauga fuʻa, ma lafoina pou blog, uma mai se telefoni, faʻamautinoa e itiiti pe leai ni suiga i foliga o le faleoloa i luga ole laiga i masini. E faʻalauteleina foi e le faʻavae ona gafatia ma se maketi e sili atu i le 3,500 faʻaopoopoga ma tuʻufaʻatasiga, faʻamautinoa o loʻo tumau pea lau faleoloa ma faʻamalosi.

I tua atu o mea faʻalelei ma galuega, Shopify e faʻamuamua foi le saogalemu. Faatasi ai ma le SSL ma aofia ai le upega tafaʻilagi, Shopify faʻamautinoa se tulaga malupuipuia mo lau faleoloa i luga ole laiga, tuʻuina atu ia te oe ma au tagata faʻatau le filemu o le mafaufau aʻo e faʻatautaia lau pisinisi. Amata i le $29 i le masina ma se taimi faʻataʻitaʻi fua, Shopify e le gata o se faʻamatalaga e-fefaʻatauaʻiga lautele ae o se tau-lelei foi, ma avea ai ma filifiliga e alu i le aufaipisinisi fou o loʻo vaʻavaʻai e amata faʻatau atu luga o le initaneti.

Aisea e Filifili ai Shopify?

Atonu e te mafaufau pe aisea e te filifili ai Shopify. E ese mai i le taugofie ma le saogalemu, Shopify e sili atu ona tauva ma lona faʻaoga-faʻaoga faʻaoga. O loʻo tuʻuina atu e le faʻavae se atinaʻe faʻaogaina e mafai ai ona faigofie le faʻatulagaina o faleoloa ma le pulega, faʻaumatia le manaʻoga mo faʻamatalaga lavelave.

E le gata i lea, Shopify faʻamaonia lagolago faʻapitoa i le taimi atoa e ala i le telefoni, talatalanoaga ola, ma imeli, faʻamautinoa e te le alu ese e aunoa ma se fesoasoani. Faatasi ai ma le Shopify, e le na o oe i lau malaga e-commerce.

Vaega Autu ole Shopify

Shopify tulaga ese ma le tele o filifiliga o mamanu. Shopify e tulaga ese ma le tele o filifiliga o faʻataʻitaʻiga, lea e mafai ona faʻaleleia atili ai foliga o lau faleoloa i luga ole laiga. Faatasi ai ma le silia ma le 70 faʻataʻitaʻiga faʻapolofesa e faʻafetaui e fetaui ma le tele o alamanuia ma manaʻoga faʻapisinisi, e faʻaleagaina oe mo filifiliga pe a faʻapipiʻiina lau faleoloa i luga ole laiga. Ma e le gata i mea matagofie. O loʻo tuʻuina atu foʻi e le Shopify se seti o meafaigaluega faʻatau, e aofia ai le fausia i totonu o le SEO ma mea tau maketi, e fesoasoani e faʻaleleia lau faleoloa i luga ole laiga ma faʻatau atu.

Faatasi ai ma vaega sili ona taua o Shopify o:

• Taulai atu i le saogalemu ma le faatuatuaina
• Puipuiga fa'amaumauga malosi
• Fa'atumauina le taimi faigaluega a le 'au'aunaga i taimi maualuga o feoaiga
• E fa'amautinoaina le sologa lelei o fa'atauga mo au tagata fa'atau
• Fuafuaina e tuputupu aʻe ma lau pisinisi
• Tuuina atu punaoa talafeagai mo le faʻalauteleina i soʻo se laasaga

Faatasi ai ma le Shopify, o loʻo ia te oe se faʻavae e mafai ona faʻafetaui i au faʻaleleia pisinisi pisinisi manaʻoga, avea ma filifiliga sili mo pisinisi fou ma kamupani faʻavae.

Seti lau Faleoloa Shopify

Fausiaina o se Fa'atauga Fa'atauga ma Filifilia o se Autu Faleoloa E-commerce

Faʻatulagaina se faleoloa Shopify o se faiga tuusaʻo e mafai ona faʻamaeʻaina i ni nai laasaga. Ina ia amata, e te manaʻomia le fatuina o se Shopify account, lea e mafai ona faia e ala ile asiasi ile Shopify upega tafaʻilagi ma mulimuli i le faʻagasologa o le saini. O le taimi lava e te fatuina ai lau tala, e tatau ona e filifilia se autu o faleoloa e-commerce e atagia mai ai le faʻailoga o lau faʻailoga ma faʻafeiloaʻi ma lau au maimoa.

Shopify ofo atu le tele o autu e leai se totogi ma totogi e mafai ona faigofie ona faʻatulagaina e fetaui ma ou manaʻoga. Pe a filifilia se autu, mafaufau i mea nei:

• Tali: Faʻamautinoa o le autu e faʻafeiloaʻi ma faʻafeiloaʻi, aua o lenei mea o le a faʻaleleia ai le poto masani o tagata faʻaoga ma faʻateleina le liua.
• Customization: Filifili se autu e ofoina atu le maualuga o le faʻavasegaina, faʻatagaina oe e faʻafetaui le mamanu ma le faʻatulagaina i manaoga tulaga ese o lau ituaiga.
• sosoʻoga: Mafaufau i se autu e tuʻufaʻatasia faʻatasi ma le Shopify's ecommerce platform, faʻamautinoaina se faʻalelei ma lelei faʻatauga faʻatau mo au tagata faʻatau.

A mae'a ona e filifilia se autu, e mafai ona e amata fa'avasegaina ina ia fetaui ma lou fa'ailoga. E mafai ona aofia ai le fa'aopoopoina o lau logo, suia le lanu lanu, ma le suia o le fa'atulagaina e fetaui ma ou mana'oga. Shopify's user-friendly interface e faigofie ai ona fai nei suiga e aunoa ma le manaʻomia o soʻo se coding poʻo ni tomai faʻataʻitaʻiga, e mafai ai ona e fatuina se faleoloa i luga o le initaneti e foliga faʻapolofesa e tu ese mai le tauvaga.

Si'itia le Fa'atauga E ala i Fa'atauga Lelei

O le iai o se faleoloa i luga o le initaneti o se amataga lelei, ae e le lava. Ina ia faʻateleina au faʻatau, e te manaʻomia ni taʻiala tau maketi lelei, ma o iina e sau ai le Shopify. O le faʻasalalauga e aofia ai meafaigaluega faʻatau e pei o imeli imeli, fesoʻotaʻiga faʻasalalauga lautele, ma le SEO optimization e fesoasoani e faʻateleina le vaʻaia o lau faleoloa. O nei meafaigaluega, faʻatasi ma isi polokalame ma foliga o loʻo maua ile Shopify, e mafai ona faʻaleleia atili au taumafaiga tau maketi.

Ae ui i lea, ia manatua o le manuia o soʻo se faleoloa i luga ole laiga e le faʻalagolago i mea faigaluega e te faʻaogaina, ae faʻapea foi i le lelei o lou faʻaaogaina. Faʻamaumauga o loʻo faʻaalia ai o le manuia o faleoloa Shopify e tusa ma le 15%, ma o le tele o faʻaletonu e tupu ona o le le lava o auala faʻaliliu lelei. O lea la, e taua tele le fa'aogaina lelei o nei mea faigaluega ma fa'aauau pea ona fa'afouina au ta'iala e fa'atatau i le fa'atinoga o lau faleoloa ma amioga a tagata fa'atau.

Email Maketi ma Autometi

O se tasi o auala aoga e faʻateleina ai faʻatauga ma suiga o lau faleoloa e ala i le maketiina o masini, aemaise ile imeli maketi. Shopify's tu'ufa'atasia fa'atauga imeli imeli e pei Shopify Email fesoasoani ia te oe:

• Fausia ma siaki fa'asalalauga imeli sa'o mai lau admin dashboard
• Fa'asinomaga fe'au ile tagata e taliaina
• Vaevae lisi imeli mo fa'asalalauga fa'atatau
• Fa'ata'ita'i vala'au-i-gaioiga eseese

I le faʻatinoina o nei taʻiala, e mafai ona e faʻamalieina le faʻaogaina ma faʻaosoina suiga.

E le gata i lea, Shopify faʻatagaina oe e faʻatutuina faʻatauga faʻatau ma faigofie e faʻaaoga muamua faʻataʻitaʻiga poʻo ala i le faʻatulagaina o aganuʻu e faʻapipiʻi auala e pei o le lafoaʻiina o imeli faʻataʻavalevale, tagata faʻatau winback initiatives, ma faʻafeiloaʻi imeli faasologa, o ia mea uma e saofagā i le faʻaleleia o metotia faʻatau. Faatasi ai ma nei taʻiala ua faʻatulagaina, e mafai ona e faʻaleleia atili le faʻaogaina o tagata faʻatau ma faʻateleina au tupe maua.

Maketi Social Ala o Faasalalauga

I le vaitau numera, o faʻasalalauga faʻasalalau o se meafaigaluega mamana mo le aapa atu i tagata faʻatau ma fausia le faʻalauiloaina. O le tuʻufaʻatasiga a Shopify ma Facebook ma Instagram e ofoina atu faʻamanuiaga nei:

• Manaomia se lisi o oloa e tasi o loʻo faʻaaogaina i luga o fesoʻotaʻiga faʻasalalau faʻasalalau faʻasalalauga e aofia ai faʻasalalauga Facebook ma Instagram, Facebook Maketi, Instagram Shopping, ma le Facebook Shop
• Ia mautinoa o au oloa o loʻo faʻafouina i taimi uma i luga o tulaga uma
• Fa'aleleia le va'aia o lau faleoloa ma le avanoa e fa'atau ai

E le gata i lea, Shopify's social media integrations e mafai ai ona e:

• Faasoa oloa
• Fa'alauiloa fa'atau
• Fa'atino tauvaga sa'o mai au faleoloa
• Faʻaleleia le mauaina o tagata faʻatau e faʻaaoga ai meafaigaluega uma

Mo fa'atauga fa'asalalau fa'aagafesootai lelei, malamalama ma fa'afeso'ota'i e le aunoa ma lau au maimoa fa'amoemoe, mata'ituina fa'atinoga o mea, ma fa'apito i luga o fefa'asoaa'iga fa'aagafesootai o fa'atauga fa'atau mo le fa'aleleia atili o le va'aiga fa'ailoga o le ki.

Google Smart Shopping Campaigns

O le isi faiga fa'atauva'a malosi ole Google Smart Shopping fa'atauga. Ina ia faʻatulagaina nei faʻasalalauga, e tatau ona e tuʻufaʻatasia lau faleoloa Shopify ma Google Ads ma Google Merchant Center. O lenei tu'ufa'atasiga e fa'atagaina ai oe e fa'atatau i fa'amatalaga fa'apitoa ma fa'atagata, fa'aleleia le va'aia o lau faleoloa i tagata fa'atau.

E le gata i lea, e taua tele le siakiina o metotia autu e pei o:

• Faʻailoa le tau
• Faʻaaliga
• oʻo
• faʻamau
• Faʻaauau le Faʻasaʻoina o Nusi
• Kiliki kiliki

E ala i le suʻesuʻeina o nei metotia, e mafai ona e faʻaauau pea ona faʻaogaina au faʻasalalauga e faʻateleina ai lo latou aoga ma faʻateleina feoaiga i lau faleoloa.

Fuafuaina o Lau Faleoloa Initoneti mo le Manuia

Faatasi ai ma au meafaigaluega maketi ma fuafuaga ua faʻamautuina, ua tatau nei ona sui le taulaiga ile mamanu a lau faleoloa. A uma mea uma, o le mamanu a lau faleoloa e faia se sao taua i le faʻatulagaina o le faʻatauga a le tagata faʻatau ma e mafai ona matua aʻafia ai au faʻatau ma suiga.

O se tasi o auala e fa'aleleia atili ai le mamanu a lau faleoloa o le tu'ufa'atasia lea o tekonolosi fa'aopoopo. O lenei tekinolosi e mafai ona faʻamalosia le faʻaogaina o tagata faʻatau ma faʻaleleia se lagona sili atu o le faʻalagolago i au ofo oloa.

E le gata i lea, o le Shopify's preview feature i le admin panel e mafai ai e oe ona faʻalelei lau faʻaaliga maketi aʻo leʻi alu faʻasalalau, faʻamautinoa se faʻaogaina faʻatauga mo au tagata faʻatau.

Filifilia o le Autu Sa'o

Filifilia o se autu talafeagai faleoloa e-commerce mo lau faleoloa i luga ole laiga e sili ona taua, aua e mafai ona matua faʻaleleia foliga o lau faleoloa i luga ole laiga ma le poto masani faʻatau. A'o le'i filifilia se autu, e fautuaina e faailoa au vaega pito i luga e tolu e tatau ona i ai ma taulaʻi i le faʻatinoga o le autu i luga o iloiloga faʻalelei. Shopify ofo atu le tele o tau mo ona autu, mai filifiliga saoloto i latou tau e tusa ma le $ 200, faʻatasi ai ma autu faʻapitoa e masani ona maua ai le tele o galuega faʻatino ma mamanu tulaga ese.

E le gata i lea, mafaufau i le numera o oloa o loʻo e fuafua e faʻatau atu ona o autu eseese e sili ona lelei mo le tele o faʻamaumauga. Ma 'aua ne'i galo e siaki le ta'uleleia o le tagata atia'e autu ma le lelei o le latou lagolago a tagata fa'atau. Faatasi ai ma le autu saʻo, o lau faleoloa i luga ole laiga e mafai ona tuʻuina atu se faʻatauga faʻalelei ma le fiafia mo au tagata faʻatau.

Mobile Experience Optimization

I le vaitau o lo'o pulea e le telefoni fe'avea'i, o le fa'amaninoina o le poto masani a lau faleoloa i luga ole laiga ua se'e mai le taugatā i se mea e mana'omia. Ina ia faʻaleleia le poto masani faʻatauga feaveaʻi, taulaʻi i le faʻatinoina:

• Faʻafoe tali
• Fa'afaigofie folauga
• Fa'atonu taimi o le utaina o itulau
• Fa'agasologa o siakiga fa'alelei feavea'i

Shopify ofo atu foliga nei mo le faʻaleleia o telefoni feaveaʻi:

• Autu fe'avea'i fe'avea'i
• O se telefoni feavea'i fa'apitoa mo le puleaina o lau faleoloa i luga ole laiga ile alu
• Le mafai ona faʻamalieina ata o oloa mo le telefoni feaveaʻi e ala i le fetuunaʻi o le tele o ata mo lau laiti ma faʻapipiʻi faila e faʻavavevave taimi e aunoa ma le ositaulagaina o le lelei.

Shopify's ecommerce app e faʻamalosia atili ai tagata e ana faleoloa e ala i le faʻatagaina o latou e pulea faʻatonuga, oloa, ma maketi faʻatau saʻo mai a latou masini feaveaʻi. O lenei app e lagolagoina le faʻaogaina o le telefoni feaveaʻi e ala i le faʻatagaina o le pulea lelei o le faleoloa i luga ole laiga, faʻamautinoa e mafai e le au fai pisinisi ona faʻatau atu i luga o le tele o auala faʻatau ma pulea lelei fegalegaleaiga a le au faipisinisi, uma mai le faigofie o latou masini feaveaʻi.

Manatua e faʻataʻitaʻi e le aunoa lau faleoloa Shopify galuega feaveaʻi i luga o masini eseese e faʻamautinoa ai le faʻaogaina masani o tagata faʻaoga.

Fa'aaogāina Ata o Oloa Lelei

O ata o oloa pito i luga e mafai ona fa'ateleina ai le tulaga lelei o au oloa ma fa'amalosia le fa'atuatuaina o tagata fa'atau. Ina ia ausia lenei mea, mafaufau i itu e pei o moli sili ona lelei, faʻaoga saʻo meapueata, ma le faʻaogaina o kata faʻataʻitaʻi e pulea ai ata ma mea taua.

O le taimi lava e maua ai au ata, aua neʻi galo e toe faʻaoga ma sili ona lelei mo le upega tafaʻilagi, faʻamautinoa latou te foliga faʻapitoa ma uta vave i lau faleoloa Shopify. E le gata i lea, mafaufau e tuʻufaʻatasia mea e faʻaaogaina e tagata faʻaoga i luga o lau faʻatauga faʻatau e faʻaopoopo ai se tulaga o le faʻamaoni i lau 'upega tafaʻilagi ma faʻamalosia filifiliga faʻatau.

Fa'aleleia le Aafiaga o Tagata Fa'atau

I le totonugalemu o soʻo se faleoloa manumalo i luga ole laiga o loʻo taoto ai se poto masani tagata faʻatau. O se poto masani fa'atau e mafai ona ta'ita'ia ai le fa'amalieina o tagata fa'atau, fa'ateleina le fa'amaoni, ma mulimuli ane, fa'atau atu. O se tasi o auala e faʻaleleia ai le poto masani a le au faʻatau e ala i auala faʻapitoa, lea e mafai ai ona lagona e au tagata faʻatau ma faʻaleleia atili a latou faʻatauga.

O le isi auala e faʻaleleia ai le poto masani o tagata faʻatau e ala i le faʻafaigofieina o le faiga o le siakiina. E ala i le tuʻufaʻatasia o faʻatauga tetele e tuʻuina atu ma faʻafaigofie laasaga o le siakiina, e mafai ona e faʻaitiitia le lafoaia o taavale toso ma faʻateleina suiga.

Ma le mea mulimuli, o le tuʻuina atu o le lagolago sili ona lelei mo tagata faʻatau e taua tele mo le faʻamautinoaina o le faʻamalieina o tagata faʻatau ma le faʻaleleia o soʻotaga umi a tagata faʻatau.

Fa'asinomaga Fa'apitoa

O le fa'atinoina o le fa'asinomaga e mafai ona matua fa'atamaoaigaina ai le poto masani a tagata fa'atau ma fa'atupuina le fa'amaoni o tagata fa'atau. E ala i le malamalama i mea e fiafia i ai au tagata fa'atau, amio, ma le faitau aofa'i o tagata, e mafai ona e fa'avasega au mea, fautuaga o oloa, ma ofo e fetaui ma o latou mana'oga.

E mafai fo'i e fa'atonuga o oloa fa'atauva'a a AI ona fesoasoani e tu'uina atu fautuaga e sili atu ona talafeagai i au tagata fa'atau, fa'alautele atili ai lo latou poto masani fa'atau. I le faʻaaogaina o tekinolosi AI, e mafai ona e:

• Fausia au'ili'ili tagata fa'atau
• Tuuina atu mea e fetaui lelei
• Fa'atino nisi fa'asalalauga fa'atauga fa'atatau
• Fa'aleleia atili au fua fa'atau.

Fa'afaigofieina le Fa'agasologa o le Totogi

E taua tele se faiga fa'alelei ma tuusa'o e fa'amautinoa ai se fa'atauga fiafia mo au tagata fa'atau. Shopify fa'atagaina oe e tu'ufa'atasia le tele o tagata e tu'uina atu totogi ma 'fa'atau nei, totogi mulimuli' au'aunaga i totonu o lona fa'avae, fa'aleleia le fetuutuuna'i o totogi.

E ala i le faʻafaigofieina o laʻasaga o le siakiina ma le tuʻuina atu o faʻatonuga manino, e mafai ona e faʻaitiitia le lafoaia o taavale toso ma faʻaleleia suiga. E le gata i lea, Shopify's otometi lafoai taavale toe faʻaleleia imeli e mafai ona faʻaosofia tagata faʻatau e faʻamaeʻa a latou fefaʻatauaiga, faʻaleleia atili au metotia faʻatau.

Tuuina atu le lagolago sili a tagata fa'atau

O le ofoina atu o le lagolago maualuga a tagata faatau o le ki lea e mautinoa ai le faamalieina o tagata faatau ma le faafaileleina o sootaga tumau o tagata faatau. O le ofoina atu o le lagolago i luga o auala eseese e mafai ona fetaui ma mea e fiafia i ai au tagata fa'atau. O nisi o auala e mafaufau iai:

• Email
• ala o faasalalauga faaleagafesootai
• Talitonuga ola
• telefoni

E le gata i lea, o le tuʻufaʻatasia o meafaigaluega lagolago e faʻamalosia ai le AI e mafai ona maua ai tali vave i fesili masani a tagata faʻatau ma faʻaleleia atili ai fegalegaleaiga a tagata faatau. E ala i le tuʻufaʻatasia o AI ma tagata faʻatau auaunaga tagata, e mafai ona e faʻatalanoaina le tele o manaʻoga o tagata faʻatau ma ausia tulaga maualuga o le faʻamalieina o tagata.

Fa'aaogaina o le Mana o le Shopify Apps

O le Shopify e maua ai le tele o polokalame ma tu'ufa'atasiga, e aofia ai le shopify shopify's ecommerce app, lea e mafai ona fa'ateleina ai galuega a lau faleoloa i luga ole laiga ma fa'aeaina au fa'atauga ma suiga. Faatasi ai ma le silia ma le 8,000 polokalama o loʻo avanoa, e mafai ona e faʻavasegaina lau faleoloa Shopify e faʻafetaui ai au pisinisi tulaga ese manaʻoga.

O nei polokalame e mafai ai e oe ona fatuina masini faʻatau, auina atu fesoʻotaʻiga faʻatatau e pei o imeli, SMS, ma faʻasalalauga faʻasalalauga, ma faʻafesoʻotaʻi tagata faʻatau e faʻamalosia suiga. Pe o lo'o e va'ai e fa'aleleia au fa'atauga ma fa'aliliuga, fa'afaigofie lau su'esu'ega ma le fa'atonuina o le fa'atonuga, pe fa'aleleia au taumafaiga tau maketi, o lo'o iai le Shopify app mo oe.

Fa'atauga Sili ma Fa'aliliuga Apps

Faʻateleina au faʻatauga ma faʻaliliuga e sili atu ona faigofie ile Shopify's maualuga faʻatauga faʻatau ma faʻaliliuga apps. O nei polokalame, o nisi e faʻapipiʻi fua poʻo se fuafuaga e leai se totogi, ua mamanuina e faʻaleleia ai au faʻatau ma suiga.

O polokalame e pei o le ReConvert Upsell & Cross Sell e fautuaina mo le faʻatinoina o le faʻatau atu ma le fefaʻatauaʻiga o taʻiala, e mafai ona faʻateleina ai lau averesi tau oka. Faatasi ai ma nei polokalama, e mafai ona e faʻaleleia atili le faʻatauga a lau faleoloa ma faʻateleina tupe maua.

Fa'atonuga sili ona lelei mo le Puleaina o Fa'amaumauga

O le fa'asilisiliina o lau su'esu'ega ma le fa'atonuina o le fa'atonuga o le ki lea i le fa'aleleia atili o le lelei o lau faleoloa. Shopify ofo atu su'esu'ega maualuga ma fa'atonuga o fa'atonuga e tu'uina atu ai fa'aaliga e pei o taimi moni fa'asoa fa'amaumauga, polokalame fa'apolofesa ERP mo le fa'avasegaina o pisinisi, ma fa'afouga otometi fa'amaumauga ma fa'atau. O nei polokalame e mafai ona fesoasoani ia te oe e fetuutuunai lelei le faagasologa o su'esu'ega.

O se tasi o ia meafaigaluega o le Stocky e le Shopify, lea e fesoasoani i le faia o faʻamatalaga faʻamaonia filifiliga ma faʻatautaia lelei le sailiga o oloa. E ala i le su'esu'eina o fua fa'atatau e pei o oloa pito i luga e fa'atau atu, ata fa'atau, ma fa'atauga fa'atau e fa'atau atu i aso ta'itasi, e mafai ona e fa'alelei lelei lau fa'atonuga o fa'amaumauga ma atia'e ni ta'iala lelei o oloa.

Fa'atauga Fa'atauga Taua

Shopify's marketing apps faʻalauteleina a latou galuega i luga o tulaga eseese, e aofia ai:

• Facebook
• Instagram
• Pinterest
• TikTok
• Google
• YouTube

O lenei mea e faʻaleleia ai le vaʻaia o oloa ma fesoasoani e oʻo atu i le lautele lautele.

O le tuʻufaʻatasia ma polokalame e pei o Seguno ma PushOwl e faʻamalosia ai oe e faʻaogaina faʻasalalauga faʻasalalau faʻasalalau e ala i le toe faʻafoʻi otometi i faʻamatalaga imeli faʻatau ma faʻasalalauga faʻasalalauga mo faʻalauiloa oloa fou. Shopify ua faʻafaigofieina foʻi le faʻagasologa o le pulega faʻapolopolo a le PPC e ala i lona tuʻufaʻatasia ma Google Ads, faʻatagaina oe e faʻatatau i upu autu ma faʻamatalaga.

Fa'atonuga ma Fa'ataunuuina

Fa'afaigofieina o Fa'asologa o Poloaiga

O le faʻatonuina lelei ma le faʻataunuʻuina o vaega taua ia o se pisinisi faʻatau pisinisi manuia. Shopify ofo atu le tele o meafaigaluega ma foliga e fesoasoani i le faʻafaigofieina o au faʻatonuga, e aofia ai:

• Faasologa o Poloaiga: Shopify's order tracking feature e mafai ai e oe ona siaki poloaiga i le taimi moni, faʻamautinoa e mafai ona e vave tali atu i fesili a tagata faʻatau ma foia soʻo se faʻafitauli e ono tulaʻi mai.
• Fa'atosina Fa'ataunuuga: Shopify's automated fulfillment feature e mafai ai e oe ona otometi le faagasologa o le faʻataunuʻuina, faʻamautinoa o loʻo faʻagasolo ma lafo vave ma lelei.
• faamaumauga Pulega: Shopify's inventory management feature e mafai ai e oe ona siaki le tulaga o suʻesuʻega i le taimi moni, faʻamautinoa e mafai ona e aloese mai le faʻatau ma le tele.

Pe a fa'afaigofie au fa'atonuga, mafaufau i mea nei:

• faimeamāeʻa: Vaavaai mo ni auala e fa'autometi ai ma fa'afaigofie au fa'atonuga, fa'aitiitia le taimi ma taumafaiga e mana'omia e fa'ataunu'u ai fa'atonuga.
• matuā saʻo: Faʻamautinoa e saʻo ma faʻatuatuaina au faʻatonuga, faʻaitiitia le lamatiaga o mea sese ma mea sese.
• Le faamalieina o le tagata: Mafaufau i le aʻafiaga o au faʻatonuga i luga o le faʻamalieina o tagata faʻatau, faʻamautinoa e mafai ona e tali vave atu i fesili a tagata faʻatau ma foia soʻo se faʻafitauli e ono tulaʻi mai.

E ala i le faʻaogaina o mea faigaluega faʻatonu a le Shopify, e mafai ona e faʻaleleia le lelei ma le saʻo o au faʻatonuga, e oʻo atu ai i le faʻamalieina o tagata faʻatau ma faʻateleina tupe maua.

Fuafuaga Fa'ataunu'u Lelei

E le gata i le fa'afaigofieina o au fa'atonuga, e mana'omia fo'i ona e atia'e ni ta'iala e fa'ataunu'u lelei e fa'amautinoa ai o lo'o fa'agasolo ma lafo vave ma fa'alelei. Shopify ofo atu le tele o filifiliga faʻataunuʻu, e aofia ai:

• Dropshipping: Shopify's dropshipping feature e mafai ai e oe ona fai paaga ma tagata faʻatau oloa e lafo saʻo atu oloa i tagata faʻatau, faʻaitiitia le manaʻoga mo le teuina ma le puleaina o suʻesuʻega.
• Vaega Tolu Logistics: Shopify's tolu-party logistics feature e mafai ai e oe ona faipaaga ma tagata e tuʻuina atu logistics e faʻatautaia le faagasologa o le faʻataunuʻuina, faʻamautinoa o loʻo faʻagasolo ma lafo vave ma lelei.
• Faataunuuga i totonu o le Fale: Shopify's i totonu o le fale faʻataunuʻuina foliga e mafai ai e oe ona faʻatautaia le faʻataunuʻuina o le faʻatinoga i totonu o le fale, faʻamautinoa o loʻo faʻagasolo ma faʻapipiʻi vave ma lelei.

Pe a atiaʻe fuafuaga faʻataunuʻu lelei, mafaufau i mea nei:

• tau: Malamalama i tau e fesoʻotaʻi ma filifiliga faʻataunuʻu taʻitasi, aua e mafai ona aʻafia ai au tupe mama.
• taimi: Mafaufau i le taimi e manaʻomia e faʻataunuʻu ai poloaiga, aua e mafai ona aʻafia ai le faamalieina o tagata faatau.
• sosoʻoga: Filifili se filifiliga faʻataunuʻu e tuʻufaʻatasia faʻatasi ma le Shopify's ecommerce platform, faʻamautinoaina le faʻataunuʻuina lelei ma lelei.

I le faʻavasegaina o au faʻatonuga ma le atinaʻeina o fuafuaga faʻataunuʻu lelei, e mafai ona e faʻaleleia le faʻamalieina o tagata faatau, faʻaitiitia tau, ma faʻateleina tupe maua. Shopify's fa'asologa o mea faigaluega ma foliga e fa'afaigofie ai le fa'atinoina lelei o lau fa'atonuga, e mafai ai ona e taula'i i le fa'atupuina o lau pisinisi pisinisi.

Iloiloga o Galuega a lau Faleoloa

O le taimi lava e fa'atulaga ai lau faleoloa i luga ole laiga ma fa'atulaga fuafuaga tau maketi, e taua le fa'ata'ita'i pea ma iloilo le fa'atinoga o lau faleoloa. E ala i le siakiina o metotia autu, faʻaaogaina Shopify analytics, ma faʻatautaia suʻega A/B, e mafai ona e faʻaauau pea ona faʻaleleia le faʻatinoga o lau faleoloa ma faʻaleleia au faʻatau ma suiga.

Su'e Fua Fa'atatau

O le siakiina o fua fa'atatau e taua tele mo le su'esu'eina o le fa'atinoga o lau faleoloa i luga ole laiga. O fua fa'atatau e pei ole fua fa'aliliuga fa'atau, tau fa'asologa masani, ma le tau o tagata fa'atau i le olaga atoa e mafai ona maua ai fa'amatalaga taua ile soifua maloloina o lau faleoloa.

O isi fua fa'aopoopo e pei o tau o le fa'atauina o tagata fa'atau, fua faatatau o le lafoa'iina o ta'avale fa'atau, ma le toe fa'afo'i atu o tau o tagata fa'atau e mafai fo'i ona avea ma fa'ailo autu o le soifua maloloina o lau faleoloa i luga ole laiga. E ala i le siakiina o nei fua, e mafai ona e faia fa'ai'uga fa'amaumauga ma fa'aauau pea ona fa'alelei le fa'atinoga o lau faleoloa.

Faʻaaogaina Shopify Analytics

Shopify Analytics o loʻo tuʻuina atu se lisi faʻamatalaga faʻapipiʻi faʻapipiʻi i le tele o metotia faʻatau pisinisi e manaʻomia mo le mataʻituina ma le suʻesuʻeina o gaioiga a lau faleoloa. Faatasi ai ma le Shopify Analytics, e mafai ona e mauaina le tele o lipoti, e aofia ai:

• Lipoti o le mauaina
• Ua lipotia amioga
• Lipoti a tagata faatau
• Lipoti faʻatau atu

O nei lipoti e mafai ona fesoasoani ia te oe e te malamalama ai i amioga a tagata faatau ma faia filifiliga atamai pisinisi.

E mafai fo'i ona e fa'aogaina mea faigaluega fa'ata'ita'iga a le Shopify e fai ai fa'ai'uga fa'atatau i fa'amaumauga. O nei mea faigaluega e ofoina atu laupapa faʻapipiʻi muamua ma lipoti pe faʻatagaina le faʻatulagaina mo manaʻoga faʻapitoa. Faatasi ai ma le Shopify Analytics, o loʻo ia te oe faʻamatalaga talafeagai uma i ou tamatamai lima e faʻaosoina ai lau pisinisi tuputupu aʻe.

Su'ega A/B mo Fa'atonuga

O su'ega A/B ose auala mamana e fa'aogaina e le au fa'atau faleoloa a le Shopify e fa'atusatusa ai fa'aliliuga eseese o latou elemene faleoloa i luga ole laiga e iloa ai po'o fea e sili atu lona fa'atinoga. E ala i le suʻeina o elemene eseese o lau faleoloa i luga ole laiga, e pei o faʻamatalaga o oloa, ata, ma le faʻatulagaina, e mafai ona e mauaina le faʻaoga sili ona aoga ma faʻaleleia lou fua faatatau o le liua.

Faʻateleina lau Pisinisi ma Shopify

A o tuputupu aʻe lau pisinisi, atonu e te manaʻomia le faʻalauteleina o lau faleoloa e oʻo atu i le tele o tagata faʻatau ma faʻateleina au faʻatau. Shopify ofo atu le tele o vaega e mafai ona fesoasoani ia te oe e faʻalautele lau pisinisi, mai le faʻatau atu i luga o maketi e tele i le faʻalauteleina i le lalolagi atoa ma faʻaogaina lau faleoloa mo tagata faʻatau faavaomalo.

Mo pisinisi o loʻo faʻamoemoe e fua, Shopify Plus o loʻo tuʻuina atu foliga faʻapitoa e aofia ai le bandwidth le faʻatapulaʻaina, o se faʻataʻitaʻiga sili atu e mafai ona faʻatautaia e oʻo atu i le 10,000 fefaʻatauaiga i le minute, ma API tuʻufaʻatasia mo tagata faʻatau oloa maualuga. Faatasi ai ma le Shopify Plus, e mafai ona e ave lau pisinisi i le isi tulaga ma oʻo atu i tulaga fou o le manuia.

Fa'atau atu i le tele o alalaupapa

O le fa'asolo atu i le tele-channel fa'atau atu ma le tele o nofoaga faleoloa e mafai ona fa'alauteleina ai lau tagata fa'atau ma fa'ateleina au fa'atau. E ala i le tuʻufaʻatasia o lau faleoloa Shopify ma maketi i luga ole laiga e pei o eBay ma Etsy, e mafai ona e faʻatau atu i luga ole laiga ma oʻo atu i nofoaga faʻatau faʻaitulagi tulaga ese.

Fa'apitoa Shopify apps e mafai ai ona e:

• Faʻateleina faʻatauga ma suiga e ala i le tuʻufaʻatasia faʻatasi ma nei faʻavae
• Fa'amautinoa le fa'atonuga tele o oloa
• Fa'afo'i fa'amatalaga fa'asoa e ala i ala feso'ota'iga eseese.

E le gata i lea, o le faatumauina o se poto masani a tagata faatau e taua tele pe a faʻatau atu i auala eseese. E mafai ona ausia lenei mea e ala i:

• Iloiloga fa'atinoga o oloa e fa'asilisili ai le fa'avasegaga
• Iloiloga fa'atinoga o oloa e fa'asilisili ai le fa'aaliga
• Iloiloga fa'atinoga o oloa e fa'asilisili ai tau
• Iloiloga fa'atinoga o oloa e fa'asilisili ai fa'alauiloa

Fa'aaogaina Avanoa Maketi i le Lalolagi

O le faʻalauteleina i le lalolagi atoa o se gaioiga taua mo soʻo se atinaʻe, ae o Shopify faʻafaigofieina lenei faiga. Shopify faʻatagaina oe e faʻatautaia maketi eseese e ala i le tuʻuina atu o tulaga faʻapitoa i atunuʻu poʻo itulagi, ofoina atu se auala e faʻafetaui ai le poto masani faleoloa i luga ole laiga mo tagata faʻatau faavaomalo.

E mafai ona e faia ni maketi e fa'atatau i se atunu'u e tasi po'o se fa'alapotopotoga o atunu'u, e mafai ona fa'amanuiaina pe a fa'asoa fa'atasi itulagi eseese tau ta'iala pe mana'omia le fa'atatauina. E ala i le faʻaogaina o nei avanoa maketi i le lalolagi atoa, e mafai ona e faʻalautele lau aapa ma faʻapipiʻi i totonu o se tagata faʻatau tele.

Faʻateleina lau Pisinisi ma Shopify Plus

Mo pisinisi o loʻo faʻamoemoe e faʻalautele, Shopify Plus e aumaia le tele o mea lelei. O nisi o faʻamanuiaga autu e aofia ai:

• Faʻasalalauga le saʻo
• Faʻaleleia le faʻaogaina o mea e mafai ona taulimaina e oʻo atu i le 10,000 fefaʻatauaiga i le minute
• Malosiaga e faʻaogaina le faʻateleina o fefaʻatauaiga ma faʻatau

Faatasi ai ma nei foliga, Shopify Plus faʻamautinoa e mafai e lau faleoloa i luga ole laiga ona taulimaina manaʻoga o le faʻateleina.

Shopify Plus o loʻo ofoina atu foliga ma faʻamanuiaga mo le maualuga o le Shopify faʻatau oloa:

• API fa'apitoa mo fa'aoga ma tu'ufa'atasiga
• Lagolago fa'apitoa mai le Pule Success Manager
• Fa'aleleia filifiliga fa'apitoa mo lau faleoloa i luga ole laiga
• Avanoa i polokalame fa'apitoa e pei o le auala fa'atau oloa
• Fa'ailoga maualuga e fesoasoani ia te oe e ave lau pisinisi i le isi tulaga

Tulaga Su'esu'ega: Fa'atauga Fa'atau Fa'atau

O le tepa atu i nisi o faleoloa Shopify manumalo e mafai ona fesoasoani e malamalama i le gafatia ole Shopify. O nei faleoloa ua faʻaaogaina se tuʻufaʻatasiga o taʻiala, e aofia ai:

• Faʻauiga faʻapaʻaga
• Fa'agaioiga fa'alapotopotoga
• Lelei fa'asalalauga fa'aagafesootai
• Fa'ailoga fa'ailoga malosi

Ina ia ausia le manuia, e taua le atinaʻeina o au faʻailoga poʻo tomai mamanu.

O fa'ailoga e pei o Gymshark ma ColourPop Cosmetics ua fa'amaualuga i luga o fefa'ataua'iga fa'asalalau fa'asalalau ma fa'aogaina le ta'iala o le pa'u soo o oloa e fa'atupu ai le pisa ma fa'aoso ai mana'oga o tagata. O isi ituaiga e pei o le MVMT Watches ua latou faʻaogaina le faʻailoga o le olaga e faʻafeiloaʻi ai ma a latou au maimoa ma taulaʻi i le faʻatumauina o tagata faʻatau e ala i polokalame taui ma taumafaiga faʻalapotopotoga, lea na faʻamalosia ai lo latou tuputupu aʻe i luga o Shopify.

Tala Fa'amanuiaina o La'ei ma La'ei

Ua va'aia e le aufaipisinisi ma lavalava le tele o tala manuia ile Shopify. O nisi o nei ituaiga e aofia ai:

• UKIES seevae
• Manuia Tulle
• Wild Was Mama
• Soxfords
• Fusi Misiona

O nei faʻailoga ua faʻaogaina le Shopify's platform e ausia ai le tuputupu aʻe taua.

O le Chubbies, o se ituaiga o lavalava, na ausia se tupe maua taʻutaʻua faaletausaga e $45 miliona e ala i le faʻaaogaina o se faiga faʻafesoʻotaʻi tulaga ese e faʻalogo i le au maimoa. O nei tala manuia o loʻo faʻaalia ai le lautele o aʻafiaga a Shopify ma le gafatia o loʻo i ai mo pisinisi faʻatau ma lavalava i maketi eseese.

Soifua Maloloina ma le Lalelei Ausia

I le soifua maloloina ma le lalelei pisinisi, tele faleoloa ua faʻaogaina le faʻavae a Shopify e ausia ai le manuia. O le Holo Taco, o se faʻailoga fao fao, na vave ona maua le taʻutaʻua e ala i le ofoina atu o faʻamaʻi maualuga, vegan, ma le saua-saoloto i luga ole Shopify. Mo fa'amatalaga lata mai i ia tala manuia, nofo fa'alogo ile ecommerce news hq.

O isi ituaiga e pei o Nova Scotia Fisherman eXtreme Skin Care ma Nourish Organic ua faʻalauteleina foi a latou pisinisi ma oʻo atu i tagata fou e ala i le Shopify. O nei taunuʻuga e faʻaalia ai le gafatia o Shopify mo pisinisi soifua maloloina ma lalelei.

Manumalo Maketi Niche

O maketi niche e iai foi a latou vaega tutusa o tala manuia ile Shopify. Madsen Cycles, ose kamupani gaosi uila uta uta i Amerika, na maua le tuputupu aʻe e ala i le taulaʻi atu i le mamanu iloga o la latou 'Pati Uila'. Na latou fa'amaualuga mea e fa'aaogaina e tagata e fa'alauiloa a latou oloa tulaga ese ma fa'amalosia ai le fa'amaoni o tagata fa'atau.

E le gata i lea, o la latou faʻasalalauga i luga o faʻasalalauga faʻasalalau faʻasalalau na matua fesoasoani tele i le faʻasalalauina o faʻalauiloa mo le faleoloa o Madsen Cycles 'Shopify. O nei manumalo o loʻo faʻaalia ai le gafatia o Shopify mo faleoloa maketi maketi e faʻafesoʻotaʻi ma a latou au maimoa ma fausia se faʻavae faʻatau.

aotelega

I le faʻaiʻuga, Shopify ofo atu se faʻasalalauga faʻapitoa ma faʻaoga-tagata e mafai ona faʻamalieina uma au e-commerce manaʻoga. Mai le faʻatulagaina o lau faleoloa i luga ole laiga ma faʻavasegaina lona mamanu i le faʻatinoina o fuafuaga faʻatauga lelei ma auʻiliʻili le faʻatinoga o lau faleoloa, Shopify ua faʻaogaina oe. Faatasi ai ma le lautele o polokalama ma faʻapipiʻi, e mafai ona e faʻavasegaina lau faleoloa e faʻafetaui ai ou manaʻoga faʻapitoa pisinisi ma faʻaauau pea ona faʻaleleia lona faʻatinoga. Pe o oe o se tagata fai pisinisi fou poʻo se pisinisi faʻamautu, Shopify e mafai ona fesoasoani ia te oe e ave lau pisinisi i le isi tulaga. Aisea la e faatali ai? Amata lau malaga e-commerce ma Shopify i le aso.

Fesili e Masani ona Fesiligia

O le a le Shopify?

Shopify o se taʻutaʻua e-commerce faʻasalalauga e tuʻuina atu ai se faʻaoga atoatoa ma faʻaoga faʻaoga mo le faʻatulagaina ma le puleaina o lau faleoloa i luga ole laiga. E ofoina atu autu faʻapitoa, mea tau maketi, ma faʻaoga saogalemu e fesoasoani i pisinisi ia olaola.

E mafai faapefea e Shopify ona fesoasoani e faʻateleina aʻu faʻatau?

Shopify e mafai ona fesoasoani e faʻateleina au faʻatau e ala i le ofoina atu o mea tau maketi e pei o imeli maketi, fesoʻotaʻiga faʻasalalauga lautele, ma Google Smart Shopping faʻasalalauga, faʻapea foʻi ma le tele o polokalame e faʻaleleia ai faʻatauga ma suiga. O nei foliga e mafai ona faʻaleleia atili ai le vaʻaia o faleoloa ma faʻatau lelei le faʻatau.

E faʻafefea ona faʻaleleia le mamanu a laʻu faleoloa e faʻaaoga ai le Shopify?

E mafai ona e faʻaleleia le mamanu a lau faleoloa e faʻaaoga ai le Shopify e ala i le filifilia mai le sili atu i le 70 autu faʻapitoa, faʻapipiʻi faʻateleina tekinolosi moni, faʻaleleia le poto masani feaveaʻi, ma le faʻaogaina o ata oloa maualuga e faʻaleleia ai le mamanu. O nei vaega e mafai ona fesoasoani e fa'ae'eina le va'aia ma le fa'atinoga o lau faleoloa i luga ole laiga.

E faʻafefea ona ou faʻaleleia le poto masani o tagata faʻatau e faʻaaoga ai le Shopify?

Ina ia faʻaleleia le poto masani o tagata faʻatau i le faʻaaogaina o le Shopify, mafaufau e faʻatino auala faʻapitoa, faʻafaigofieina le faiga o siaki, ma tuʻuina atu lagolago sili ona lelei. E le gata i lea, faʻaoga le Shopify's apps mo le faʻaleleia atili o tagata faʻatau ma faʻaleleia le faamalieina.

E faʻafefea ona faʻalauteleina laʻu pisinisi ile Shopify?

Ina ia faʻalautele lau pisinisi ma Shopify, e mafai ona e faʻaogaina foliga e pei o le faʻatau atu i luga o maketi e tele, faʻalauteleina i le lalolagi atoa, ma faʻaogaina lau faleoloa mo tagata faʻatau faavaomalo. Mafaufau e faʻaleleia i le Shopify Plus mo faʻaleleia foliga e pei o le bandwidth le faʻatapulaʻaina ma API tuʻufaʻatasia.

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